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Since 2008, Google has essentially dominated the Internet, which is not surprising. According to Prof. Shoshana Suboff, author of The Age of Surveillance Capitalism, it was Google that invented Surveillance Capitalism in the first place. Those chasing Google to the top include Microsoft, Amazon and Facebook. ⁃ TN Editor

With each passing year, an increasingly large segment of the population no longer remembers images loading a single pixel row at a time, the earsplitting sound of a 56k modem, or the early domination of web portals.

Many of the top websites in 1998 were news aggregators or search portals, which are easy concepts to understand. Today however, as Visual Capitalist’s Nick Routley details below, brand touch-points are often spread out between devices (e.g. mobile apps vs. desktop) and a myriad of services and sub-brands (e.g. Facebook’s constellation of apps). As a result, the world’s biggest websites are complex, interconnected web properties.

The visualization below, which primarily uses data from ComScore’s U.S. Multi-Platform Properties ranking, looks at which of the internet giants have evolved to stay on top, and which have faded into internet lore.

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